It’s hard to believe that the idea that dogs are pack animals and that Alphas are a real thing is still being held onto because it has been debunked so spectacularly!

It turns out that brute strength isn’t that big of a deal to dogs, instead they favour loyalty, contribution, and consistency.

Funny that.

Have you ever been so frustrated because your dog is sniffing EVERYTHING that you’ve tugged on the leash to get them moving?

I want you to Imagine being blindfolded and pulled down a busy street filled with litter, people, traffic, dogs, cyclists… the lot!

That’s what your dog feels like when you don’t let them sniff.